The AUTO 2026 exhibition in Riga has successfully concluded.

This year, the event welcomed 34,048 visitors, representing an increase of 2,737 attendees compared to 2025.
In total, 171 exhibitors from 11 countries participated.

Our ROWE stand was strategically positioned at the entrance of Hall 1, immediately capturing the attention of visitors.
The combination of its prime location, sophisticated stand design with a large display screen, and the presence of the iconic ROWE RACING BMW M6 GT3 race car created a significant impact.
This prominent presence greatly contributed to increasing brand awareness and strengthening the position of ROWE in the Latvian market.
Notably, our stand was also honored with a special award from the exhibition organizers.

In the period following the exhibition, we have observed a marked increase in inquiries from private customers interested in ROWE products.

During the exhibition, we initiated business negotiations with several promising wholesale partners and further strengthened relationships with our invited business associates.
We also provided complimentary tickets to 90 of our key clients, enabling them to attend the expo and allowing us to deepen our relationships with them.

Additionally, we leveraged the exhibition for extensive media promotion by inviting numerous prominent local influencers.
Their content created at our stand generated thousands of views across various social media platforms.